Marketing

Having a website without marketing is like printing a business card, throwing it into the air and hoping it lands in the perfect customer’s hand.

Innovation Boutique™ can assist in the strategic assessment of your website and establishing the right channels to target in the marketing of your website. The biggest advantage of Digital Marketing is that everything you do is measurable. You can measure your success and pursue the channels that deliver results for you. We can then assist in setting up or managing these channels and advise on further marketing strategies to ensure you have a cohesive message. We stay up to date with the latest industry enhancements to guarantee that we are able to provide advice on the best possible way to incorporate this into your marketing plan.

Below is a list of the services we offer in this area:

Search Engine Optimisation (SEO)

For anyone with a commercial website this may be one of the most important things to get right from the start with a new website. Innovation Boutique™ has vast experience in this multifaceted area of website development. We will guide you in the website content creation process in order to ensure that your website displays as high as possible on search results relating to your business. We will also assist or advise you on best practices to maintain and even improve your website’s search engine ranking.

Email marketing

Email Marketing is a fantastic method of getting your message to people who have already shown an interest in your product or service. We will provide a professional and sophisticated look and also be able to deliver detailed statistics on the effectiveness of each email sent. This will provide you with the ability to strategize accordingly for future campaigns. BoutiqueMAIL is our very own product that will allow you to achieve your email marketing objectives.

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Social Media

Using Social Media to gain increased website traffic or attention can be exceptionally valuable for your company. This type of marketing is all about users creating and sharing content with their networks. This results in a more “pure” form of word of mouth referral since it actually comes as a recommendation from a trusted third party as opposed to the company itself. Innovation Boutique™ can incorporate Social Media into your existing marketing approach by placing strategic posts that will hopefully encourage users to keep sharing your content ensuring continuous traffic to your website.

 

Agile marketing

The goals of Agile Marketing are to improve the speed, predictability, transparency, and adaptability to change of the marketing function. It is the preference to rather plan for and respond to change than simply following a set plan. The idea centres around working in rapid iterations instead of working on one large project with a start and end date.

It applies to marketing in the sense that we will look at your strategies and their results on an ongoing basis and assess if changes need to be applied and where. Innovation Boutique™ can assist you with getting this marketing methodology right so as to create more flexibility in your marketing plan that will benefit your business both in the short-term and in the long-term.

Display advertising

When used as a marketing tool on external websites, display advertising has the added advantage of its visual appeal. It can be used to drive sales or as a brand-building exercise.

When looking at it from a publisher’s perspective, display advertising on your own website can be a lucrative source of income. Innovation Boutique™ can assist in setting this up, managing campaigns or any training needs as they occur.

Search engine marketing (Google AdWords)

Search engine marketing allows you to target specific keywords and this then can be used in conjunction with SEO or on its own. It is a great method to drive search engine traffic where SEO might fall short. An added advantage of this marketing method is the speed at which you can change and adapt campaigns to your requirements.

Social Media Marketing

Thanks to the massive boom in technology over the last decade, social media has filtered through into almost every segment of society and it stands to reason that your website will benefit exponentially with a level of Social Media Marketing. Strategically placing ads on different Social Media platforms will provide you with an additional, very valuable angle to your marketing function. Innovation Boutique™ has extensive experience in utilising this form of marketing successfully and will be able to assist with the planning and successful implementation of your Social Media Marketing plan.

Content Marketing

Effective marketing is based on a two-way conversation that happens person to person. Content marketing however is the art of communicating with your customers and prospects without selling. It is engagement marketing – allowing conversations to happen naturally and freely around your brand or product. When you provide your clients with consistent, ongoing valuable information, they will ultimately reward you with their business and loyalty.

It is a lot more cost effective to market to and maintain current customers than to acquire new customers. In the digital marketing arena, your website is the focus of your entire digital marketing strategy but it is important to not bombard your clients with commercial messages only. Content Marketing creates the space for free-flowing information relevant to your brand and business with the purpose of educating and enlightening your customer. This in turn will build trust for your brand because you have provided your customer with the ability to make an informed decision if they do decide to buy your product or service.