Once the production process is complete and your website is live – it is not recommended to simply leave it at the mercy of search engines to ensure potential clients discover your business first. The importance of marketing your website cannot be stressed enough. Marketing forms an integral part of any successful website and this requires several different applications of the digital marketing function. Innovation Boutique™ can assume this function and ensure that all aspects of your business’ digital marketing process are managed optimally.
The marketing process can include some or all of the following approaches:
- Search Engine Optimisation (SEO)
- Paid Search Advertising
- Content Marketing
- Display Advertising
- Email Marketing
- Social Media Marketing